Ben Aizik’s take on TikTok’s Social Ecommerce Strategy
- Benjamin Aizik
- May 24, 2022
- 3 min read
Facebook claimed 2.91 billion monthly active users in its most recent earnings report, a 6% year-over-year increase. Instagram officials recently revealed that the company’s network had surpassed 2 billion monthly users, a significant increase from the 1 billion monthly user milestone reported in June 2018.
According to these and other recent estimates, Benjamin Aizik, a professional social commerce entrepreneur, views TikTok as the world’s third-largest social media site. It is trailing only Facebook and Instagram. Insider Intelligence, previously known as eMarketer, expects TikTok will reach 755.0 million active monthly users in 2022. It will happen after expanding by 59.8 per cent in 2020 and 40.8 per cent in 2021 in its first global install base forecast.
According to business projections, Facebook will have 2.1 billion monthly users in 2022, trailed by Instagram, with 1.28 billion users. TikTok will come in second place, ahead of Snap and Twitter, with 755 million monthly users.
If you haven’t launched a TikTok plan yet, Benjamin Aizik believes you still have time. You’re not alone if you’ve tried but aren’t seeing the desired results.
TikTok Advertising Examples for Ecommerce Brands
Uncertainty + Chance = #TikTokMadeMeBuyIt
Because of the channel’s novelty, Ben Aizik believes TikTok marketing lacks clear standards, allowing you to carve your route. Brands interested in using the platform in their marketing plan must carefully weigh their alternatives to select the optimal method.
There is, however, assistance available. Our crew assists a diverse spectrum of clients in overcoming the hurdles of transitioning to a new platform.
Highlighted Sale at Kosas Cosmetics
In this TikTok video, Benjamin Aizik believes Kosas Cosmetics gets a few things right. The speedy transitions grab the viewer’s attention and represent the fast-moving pace of most native content. A powerful call-to-action is offered by emphasizing an enticing offer.
Trends and Best Practices are snuffed out
Chomp’s ads mix the most recent TikTok trends with best practices in performance advertising. It generates advertisements that blend in with the TikTok feed while optimizing direct response buys.
The Use of Viral Sound by Crown and Paw
The sounds you utilize for TikTok advertising are essential. This video advertisement features an authentic-looking artist with the items, focusing on a viral, current sound.
TikTok’s Organic Marketing Strategy: How Does It Work?
An efficient TikTok organic marketing plan includes the following components listed below.
Live Streaming
According to Benjamin Aizik, TikTok LIVE permits real-time interaction between account holders and other users. You must be 16 years old and have at least 1,000 followers to use this function.
If your live stream is well received, viewers can donate presents that can be converted into cash.
Brand live streaming can feature product FAQs, instructional interviews with industry experts, how-to demos, or a behind-the-scenes look at a real-world event.
There is no time limit, and regular users can see your LIVE as they scroll down the FYP. Interacting in real-time with followers fosters a stronger sense of attachment and recognition.
TikTok’s Shopping Functions
Companies or creators can have tabs on their TikTok profile where visitors can browse or purchase things with a TikTok for Business account. The app’s social commerce participation, according to Benjamin Aizik, is limited.
Shopify announced a partnership with TikTok in 2021, allowing merchants on such an e-commerce platform to sell their products in the app.
The solution simplifies the setup procedure by connecting Shopify inventory to the TikTok storefront. Other existing or planned TikTok Shopping partners include Square, Ecwid, PrestaShop, and Wix.
Influencers on TikTok
With millions of followers, TikTok is the next digital celebrity, with Charli and Dixie D’Amelio, Addison Rae, and Khabane Lame. TikTok influencers are the app’s lifeblood. These cultural influencers develop and define the culture of the country. They are also necessary for brands that want to market on the platform.
Ben Aizik of TikTok contends that user-generated content (UGC) outperforms all other forms of content. It has a more genuine and authentic feel, making it easier to connect with. Influencers that post UGC on behalf of brands provide extraordinary organic outcomes that outperform what a brand may achieve on its own.
The presence of celebrity power in important communities and experience in generating high-quality content increases the likelihood of virality.
The TikTok Creator Marketplace is a service that assists marketers in finding potential collaborators among TikTok producers.
For more information visit:
Comments