Benjamin Aizik: Crafting an Ecommerce Strategy for TikTok

According to a new prediction cited by Benjamin Aizik, a seasoned social commerce entrepreneur, TikTok is the world’s third-largest social network, trailing only Facebook and Instagram. Insider Intelligence – the agency formerly known as eMarketer — estimates that TikTok will hit 755.0 million monthly users in 2022, after growing by 59.8 per cent in 2020 and 40.8 per cent in 2021 in its first forecast on TikTok’s global install base.

Facebook announced 2.91 billion monthly active users in its most recent earnings, representing a 6% year-over-year increase. And just recently, Instagram staff revealed that the company’s network had achieved 2 billion monthly users, a significant increase from the 1 billion monthly user milestone published in June 2018.

According to the firm’s projections, Facebook will have 2.1 billion monthly users in 2022, followed by Instagram, 1.28 billion users. TikTok, with 755 million monthly users, will come in second, ahead of Snap and Twitter.

Benjamin Aizik believes that You aren’t too late if you haven’t begun a TikTok approach. You’re not alone if you have but aren’t seeing the desired outcomes. Follow the

TikTok’s Organic Marketing Strategy

An efficient organic marketing plan on TikTok consists of various components listed down bellow

Influencers on TikTok

TikTok influencers are the app’s lifeblood. These influencers shape and define the culture of the country. TikTok, with millions of followers, such as Charli and Dixie D’Amelio, Addison Rae, and Khabane Lame, are the next digital celebrities. They’re also crucial for brands trying to market on the platform.

On TikTok, Benjamin Aizik believes that user-generated content (UGC) outperforms everything else. It has a native and authentic feel, making it simpler to connect with. Influencers who upload UGC on behalf of companies produce outstanding organic outcomes that go above and beyond what a brand might achieve on its own.

Existing celebrity power in critical communities and experience creating high-quality content increases the likelihood of virality. The TikTok Creator Marketplace is a service that allows marketers to find potential creators to collaborate with.

Streaming Live

Benjamin Aizik observes that TikTok LIVE allows for real-time interaction between an account holder and other users. You must be at least 16 years old and have at least 1,000 followers to access this feature.

If your live stream is well received, viewers can contribute presents that can be converted into cash. Brand live streaming can include product FAQs, instructional interviews with industry experts, how-to demos, or a behind-the-scenes look at a real-world event.

There is no time limit, and your LIVE is displayed on the FYP when normal users scroll. Interacting in real-time with followers fosters a stronger sense of connection and recognition.

TikTok Shopping Functions

With a TikTok for Business account, brands or creators gain the opportunity to host tabs on their TikTok profile where people may explore or buy things. Benjamin Aizik notes that the app’s social commerce experience is contained.

Shopify unveiled a dedicated connection with TikTok in 2021, allowing merchants on such an e-commerce platform to offer store products in the app.

The solution simplifies the setup process by integrating Shopify inventory to the TikTok storefront. Other current or potential TikTok Shopping partners include Square, Ecwid, PrestaShop, and Wix.

Organic TikTok Brand Strategy Examples

Ruggable: Not Salesy, but Relatable

Ruggable makes lovely, machine-washable rugs. You wouldn’t expect the brand to be a TikTok sensation. However, its videos consistently receive hundreds of thousands of views.

According to Benjamin Aizik, the combination of related themes, such as rug selections based on popular celebrities, outperforms the norm.

Creator Partnerships: Liquid Death

Liquid Death, a DTC water firm with over a million followers, collaborates with several well-known influencers.

One video developed with well-known TikToker Vanessa Simeon received approximately 5 million views. Her distinct style drew more notice than the company’s typical naturalistic videos.

Purple is a branded theme

As a company manufacturing beds and mattresses, Purple bases its TikTok videos around the colour purple (obviously).

Aside from the unique look, Benjamin Aizik believes that the brand also understands how to exhibit products naturally. They avoid appearing too commercial by combining products with creators or popular designs.

TikTok Advertising Examples by Ecommerce Brands

Trends and Best Practices for Chomps

Chomp’s ads mix the most recent TikTok trends with best practices in performance advertising. It results in adverts that integrate perfectly into the TikTok feed while optimizing for direct response buy.

Prominent Sale at Kosas Cosmetics Feature

With this TikTok video, Benjamin Aizik believes that Kosas Cosmetics gets a couple of things right. A prominent call-to-action is provided by emphasizing an enticing offer. The quick transitions catch the eye and mirror the fast movement tempo in most native content.

The Use of Viral Sound by Crown and Paw

The sounds you utilize for TikTok advertising are really important. This video advertisement showcases a genuine-looking creator with the goods, focusing on a viral, current sound.

#TikTokMadeMeBuyIt = Chance + Uncertainty

Because of the novelty of the channel, Benjamin Aizik believes that marketing on TikTok lacks fixed standards, leaving plenty of room for you to forge your way forward. Brands interested in using the platform in their marketing plan must carefully weigh their alternatives to decide the optimal way.

However, assistance is accessible. Our team assists a wide range of clients to navigate the obstacles of joining a new platform.

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