Ben Aizik’s Insights into E-commerce Investing: How and Where to Make an Investment?
- Benjamin Aizik
- Apr 14, 2022
- 3 min read
Growth fascinates Benjamin Aizik. Growth is his stock-in-trade as an e-commerce entrepreneur and investor. The finest firms expand rapidly, whether they are little start-ups in Silicon Valley or large public companies.
Benjamin Aizik has an 8 to 80 investment strategy, which means that he looks for high-growth firms that appeal to people aged 8 to 80. When you name businesses like Visa, Google, Amazon, and Netflix to 8-year-old and an 80-year-old, both will recognize the corporation.
When the economy is doing well, brand recognition is vital. Still, it is much more crucial when the economy is doing poorly. When things are awful, you want to own these kinds of brands.
When things are going well, everyone can profit from the markets. When the economy is poor, everything shifts back to those well-known, high-growth firms you want to possess.
Insight into Benjamin Aizik‘s Investment Strategy
When it comes to purchasing or selling equities, Benjamin Aizik is not concerned about the bottom or top 10%
It makes no difference whether he sells at the top or buys at the bottom.
He is just looking for extremely meaty patterns.
He is willing to sell when earnings are rising because most businesses and economies go through cycles.
Of course, there is no perfect rule, but I normally prefer to sell when stocks are rising. With these fantastic labels, these 8 to 80 companies, I prefer to buy on the way down—down 25%.
He prefers to invest in young, early-stage start-ups with a high risk of failure.
Benjamin Aizik is keeping a careful eye on the commerce industry, which is by far the most active. So, there you have it: a brief overview of his investment strategy. Let’s take a closer look at micro brands and investing areas.
The Rise of Micro-brands
Benjamin Aizik believes in micro-brands. He has done over $5 Million in online sales, selling simple trending products.
Of course, small brands are nothing new, but they have generally remained small businesses. Many micro-brands now generate $10 million or more in sales with excellent profit margins and have a larger influence than most people realize.
All of these micro-brands necessitate the use of software. After all, if their customer experience isn’t as amazing as Amazon’s, they’ll be out of business. Suppose you want to compete at Amazon’s level. In that case, the support and software required to provide an Amazon-like customer experience are the table stakes.
In the future, Benjamin Aizik wants to invest in high-growth software firms that fuel a micro-customer brand’s experience so that they can compete with Amazon from the start.
Invest in the Products You Use
When you stroll around any large city, you’ll notice a lot of Nikes on people’s feet, Apple EarPods in their ears, and a few other well-known brands.
We see these brands with our eyes every day, whether it’s an Apple product or a microbrand. And our eyes, when used correctly, are AI. Benjamin Aizik has extensive experience in his eyes. Therefore, he notices stuff. It’s not because he is a genius; it’s because his eyes and ears are working. He constantly talks to Gen Z about what’s popular in their generation.
Then he looks at trends, examines brands, and keeps an eye on costs. It’s more intricate than that, but effective investing is essentially just a mix of these factors. Good traders are distinguished from bad traders by their eyes, hearing, instincts, and risk management. These are the factors that Benjamin Aizik deems important for early-stage start-ups.
As you progress through the stages, investment becomes more about spreadsheets, analyzing the personnel, and delving into the business strategy. And that’s a real mess. The middle is for everyone; he does not want to compete.
On the other end of the scale, everything is overpriced on the public markets where Benjamin Aizik would like to trade. And if everything is overpriced, and we all agree that it is, he has an advantage due to a risk assessment profile.
Invest in Yourself
Suppose you want to invest in e-commerce, which Benjamin Aizik strongly recommends. In that case, the first step is to follow clever individuals. We all need mentors; therefore, seek out a few to assist you in making the proper decisions. Look for persons who are specialists in their field. They’re all active on Twitter, Snapchat, or Instagram. Adhere to them. Be courteous to them.
The internet is a place where you can be mean, but you should do the opposite. Be courteous to others. You’ll be shocked at how far you can travel. If you have to pay for mentors, do so. And if you must fire a mentor, do so. You have the upper hand. You are the CEO of your firm, which is you.
For example, if you need stock guidance, look for people who are experts in their field. Invest if they charge $80 per month. Accelerate the procedure. Don’t try to accomplish everything yourself!
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